NBA All-Star Donovan Mitchell reunites with Kim Kardashian’s Skims for new men’s campaign as Cleveland Cavaliers gear up for playoffs

As the Cleveland Cavaliers prepare to chase a championship, their star shooting guard, Donovan Mitchell, is making headlines off the court. On Thursday, Skims unveiled a new men’s underwear campaign featuring Mitchell, marking his second collaboration with the brand. The photos, shared by Kim Kardashian via Instagram Stories, show Mitchell modeling Skims’ stretch and cotton essentials, fusing comfort and athletic energy when all eyes are on him and his team.

Donovan Mitchell’s latest appearance for Skims arrives just months after his initial campaign with the brand in October 2024. This renewed partnership highlights the continued relationship between Mitchell and Skims, which is currently valued at $3.2 billion. The new photoshoot, captured by photographer Eric Johnson, takes place in a basketball court-inspired setting and features Donovan Mitchell in select pieces like the brand’s five-inch cotton and stretch boxers.

When speaking about the campaign on Thursday, Mitchell praised the brand’s ability to blend performance with everyday ease. “I’ve always admired Skims for redefining this category, so it’s an honor to partner with them again,” he said in an official statement. “The flexibility and support in each style are crucial for me, whether I’m heading to the arena or unwinding off-court. Skims delivers comfort without compromising on style or fit.”
This campaign launch comes as Mitchell leads the Cavaliers to a dominant 64-18 record, securing the top spot in the Eastern Conference. He’s averaging 24.0 points, 4.5 rebounds, and 5.0 assists per game, showing the same versatility Skims prides itself on.

Jens Grede, Skims co-founder and CEO, reflected on Mitchell’s influence when the campaign launched Thursday. “Donovan Mitchell is the heart of the Cavaliers, inspiring fans with his passion and leadership. His relentless pursuit of excellence on and off the court perfectly aligns with our brand’s commitment to pushing boundaries and achieving greatness” Grede said. “This season, he’s led Cleveland to the top of the East, proving he’s a true All-Star. We’re thrilled to partner with him again, connecting with fans at this exciting time.”
Skims, which began a multi-year partnership with the NBA, WNBA, and USA Basketball in 2023, continues to grow its roster of athlete collaborations. The brand previously worked with Oklahoma City Thunder guard Shai Gilgeous-Alexander.
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As playoff season kicks off, Donovan Mitchell’s return as the face of Skims Men’s is a timely reminder that style and performance can go hand in hand. Whether on the court or in a Skims shoot, Mitchell keeps showing why he’s one of the NBA’s brightest stars.